Thursday, 16 December 2010
Wednesday, 15 December 2010
stop frame animation
I decided to try and do a stop frame animation to see how good and succesfull i could make it look to see if i should consider using it in my short film. I soon relised that the process of taking this many pictures toke a very long time to do and it was difficult to redo a section if the first time went wrong which was very frustrating. Another thing that was hard was getting the times right between each picture so that it looked fluent and clear. By doing this small test of me walking i relised that i didnt want to do this in my short film as i didnt think it would look as good as filming.
Audience Feed Back
Sara Louise - age 19
What was you overall view on the short documentary?
I really enjoyed it and thought it was a really good idea for a documentary as it something that is often not talked about. I think the information you included in the documentary was useful.
Was there anything that you think could have been improved?
Yes, I think that a larger range of shots should be used as it would make it look a lot more professional.
What did you enjoy about it?
I enjoyed seeing how others coped with an eating disorder and liked seeing what others though about it. I really liked this idea of including a number of different people
Any other comments?
I think it is good but if you did it again I think it would be really important to add more camera angles as this would make it a lot more effective to its audience.
Ashley Drew - age 19
What was you overall view on the short documentary?
I thought it was ok I think it was a shame that you did not have time to cover more eating disorders as I think that would have mad it interesting. I thought your choice of target audience was clear which I thought was good.
Was there anything that you think could have been improved?
I think that more information was needed in parts as it seemed a little vague at times and sometimes it got a little boring as the camera stayed in the same place and didn’t move much at some points. I also noticed that one or two shots were a little shaky which mad it looks a bit unprofessional at times.
What did you enjoy about it?
I really did enjoy the subject choice as I think it is an important issue. I also liked have the one presenter as this made it simple to understand.
Any other comments?
I think by using young people throughout the whole short documentary it made it very clear who the target audience were and I think that it is important that young people learn about these kinds of issues.
Luke Andrews - age 17
What was you overall view on the short documentary?
Generally I don’t like documentaries as I find them boring but this one seemed ok I think it could have done with a few more shots
Was there anything that you think could have been improved?
More shots would have improved it a lot as it would have been a lot more interesting as the camera was still a lot of the time I think.
What did you enjoy about it?
I liked the places it was set as I think they were appropriate to the mood and what was being said.
Any other comments?
Yeah it was ok I liked the topic and there were some good shots in there to.
Laura Giles - age 18
What was you overall view on the short documentary?
I think everything in the documentary was really good. I thought there was a good amount of information that was useful and I felt that there where some good camera angles and shots used. I liked the settings used as I thought they were all well suited to the topic and mood.
Was there anything that you think could have been improved?
I though most that the documentary was really good apart from a few shots that seemed a little shaky in parts
What did you enjoy about it?
I thought it was a great idea involving just young people as its important they know about the subject
Any other comments?
I think it was really good if you had more time this would be a great idea to expand on
Amy Flight - age 20
What was you overall view on the short documentary?
I really did enjoy it I found it very interesting and educational
Was there anything that you think could have been improved?
Some more shots would make it a lot more interesting, and maybe adding bullet points of key points covered
What did you enjoy about it?
I found the top very interesting and really enjoyed that I also liked having a range of people in it.
Any other comments?
I think a few more shots could have improved it loads but apart from that great
Danni Hale - age 18
What was you overall view on the short documentary?
I though it was good even though there was a couple of shaky shots. I liked the idea and thought it was a good topic. I think all the information was good and useful.
Was there anything that you think could have been improved?
If those unsteady shots were sorted I think it would look great.
What did you enjoy about it?
I liked how it concentrated on young people because I could really understand and relate to it.
Any other comments?
Overall I really liked it
What was you overall view on the short documentary?
I really enjoyed it and thought it was a really good idea for a documentary as it something that is often not talked about. I think the information you included in the documentary was useful.
Was there anything that you think could have been improved?
Yes, I think that a larger range of shots should be used as it would make it look a lot more professional.
What did you enjoy about it?
I enjoyed seeing how others coped with an eating disorder and liked seeing what others though about it. I really liked this idea of including a number of different people
Any other comments?
I think it is good but if you did it again I think it would be really important to add more camera angles as this would make it a lot more effective to its audience.
Ashley Drew - age 19
What was you overall view on the short documentary?
I thought it was ok I think it was a shame that you did not have time to cover more eating disorders as I think that would have mad it interesting. I thought your choice of target audience was clear which I thought was good.
Was there anything that you think could have been improved?
I think that more information was needed in parts as it seemed a little vague at times and sometimes it got a little boring as the camera stayed in the same place and didn’t move much at some points. I also noticed that one or two shots were a little shaky which mad it looks a bit unprofessional at times.
What did you enjoy about it?
I really did enjoy the subject choice as I think it is an important issue. I also liked have the one presenter as this made it simple to understand.
Any other comments?
I think by using young people throughout the whole short documentary it made it very clear who the target audience were and I think that it is important that young people learn about these kinds of issues.
Luke Andrews - age 17
What was you overall view on the short documentary?
Generally I don’t like documentaries as I find them boring but this one seemed ok I think it could have done with a few more shots
Was there anything that you think could have been improved?
More shots would have improved it a lot as it would have been a lot more interesting as the camera was still a lot of the time I think.
What did you enjoy about it?
I liked the places it was set as I think they were appropriate to the mood and what was being said.
Any other comments?
Yeah it was ok I liked the topic and there were some good shots in there to.
Laura Giles - age 18
What was you overall view on the short documentary?
I think everything in the documentary was really good. I thought there was a good amount of information that was useful and I felt that there where some good camera angles and shots used. I liked the settings used as I thought they were all well suited to the topic and mood.
Was there anything that you think could have been improved?
I though most that the documentary was really good apart from a few shots that seemed a little shaky in parts
What did you enjoy about it?
I thought it was a great idea involving just young people as its important they know about the subject
Any other comments?
I think it was really good if you had more time this would be a great idea to expand on
Amy Flight - age 20
What was you overall view on the short documentary?
I really did enjoy it I found it very interesting and educational
Was there anything that you think could have been improved?
Some more shots would make it a lot more interesting, and maybe adding bullet points of key points covered
What did you enjoy about it?
I found the top very interesting and really enjoyed that I also liked having a range of people in it.
Any other comments?
I think a few more shots could have improved it loads but apart from that great
Danni Hale - age 18
What was you overall view on the short documentary?
I though it was good even though there was a couple of shaky shots. I liked the idea and thought it was a good topic. I think all the information was good and useful.
Was there anything that you think could have been improved?
If those unsteady shots were sorted I think it would look great.
What did you enjoy about it?
I liked how it concentrated on young people because I could really understand and relate to it.
Any other comments?
Overall I really liked it
Tuesday, 7 December 2010
Audience
Audience
Often research on audience is based on the response the film gets by the audience. They can see how popular a film is by the amount of tickets sold at the box office to see how much a success and how popular the film is by doing this. Often when one film is very popular f a certain genre you will get a stream of similar films being released. For example if a vampire related film comes out and is extremely popular then you will often get several other vampire films released at a similar time.
Horror films are very popular in cinemas all round the world and create large amounts of money at the box office year after year. The majority of the audience are men between the ages of 15 and 45 they are often the target audience. People go to see films as they want to be affected, it may be that it makes them sad, happy or in this case frightened. Audiences are able to pay as little or as much attention as they like to the disturbing images that horror film have meaning thy can choose the effect it has on them. There is such a huge variety of horror films, gory, supernatural and tauter films which means there is something out thee for everyone to enjoy.
Often research on audience is based on the response the film gets by the audience. They can see how popular a film is by the amount of tickets sold at the box office to see how much a success and how popular the film is by doing this. Often when one film is very popular f a certain genre you will get a stream of similar films being released. For example if a vampire related film comes out and is extremely popular then you will often get several other vampire films released at a similar time.
Horror films are very popular in cinemas all round the world and create large amounts of money at the box office year after year. The majority of the audience are men between the ages of 15 and 45 they are often the target audience. People go to see films as they want to be affected, it may be that it makes them sad, happy or in this case frightened. Audiences are able to pay as little or as much attention as they like to the disturbing images that horror film have meaning thy can choose the effect it has on them. There is such a huge variety of horror films, gory, supernatural and tauter films which means there is something out thee for everyone to enjoy.
poster drafting
We wanted our poster to be shocking, to reflect the documentaries subject of eating disorders. we wanted it to make people stop, and think. The purpose of the poster was to surprise people and show them what an important issue eating disorders can be and then to hopeful interest people enough so they will watch the documentary.
Firstly we wanted our main image to be of a severely thin person to show people how serious eating disorders can be. Although we needed to take the picture and we didn’t know anyone who was that ill with a disorder. We then thought about photographing a delicious plate of food with a tag line saying is this scary… or something to that effect. We thought although it would be easy to do it wouldn’t be shocking enough to grab peoples attention.
Then I thought of photographing someone standing on scales, I photo shopped the number to make it really low. I chose black and white because I felt it made the poster more serious but kept it looking simplistic which I think is important for a poster. The main image was taken by me, and then photo shopped. I turned it black and white and changed the lighting and contrast to make the image more raw. And I lastly added typography saying the information we needed it to contain
Firstly we wanted our main image to be of a severely thin person to show people how serious eating disorders can be. Although we needed to take the picture and we didn’t know anyone who was that ill with a disorder. We then thought about photographing a delicious plate of food with a tag line saying is this scary… or something to that effect. We thought although it would be easy to do it wouldn’t be shocking enough to grab peoples attention.
Then I thought of photographing someone standing on scales, I photo shopped the number to make it really low. I chose black and white because I felt it made the poster more serious but kept it looking simplistic which I think is important for a poster. The main image was taken by me, and then photo shopped. I turned it black and white and changed the lighting and contrast to make the image more raw. And I lastly added typography saying the information we needed it to contain
 |
| after photoshop and made into poster |
Origial Picture we wanted to
use from google imagesOrigial Picture we wanted to
Poster
Poster Analysis:
The title is weightless, in "Tahoma" font this has been chosen because its easy to read, bold and serious. I tried to keep the layout simple and uncluttered so people wouldn’t have to spend to long reading it. I made some things bigger than others in value of their importance, so institutional references and the title I made the largest and the tag line I made smaller. The tag line is “4stone and fat” we chose this because the weight is shockingly low and no one who is 4 stone could possibly be fat, we felt it shows the psyche of eating disorder sufferers well and with great realism.
evaluation
For our advanced production we were required to produce a short film of approximately five minutes, and produce relevant research and planning to support this. A short film can only last up to 59 minutes to be classified as a short film. They are becoming increasingly popular with film makers as you can produce unique ideas and use different techniques that have proved to be just as effective as a full length film.
After completing the Foundation Portfolio, we have transferred and developed the skills learnt to our Advanced Portfolio. Specifically on creativity and digital technology; as in our Foundation Portfolio which was shown in a folder, just using mainly images and text we found that this wasn’t as effective as it would have been on a blog for instance. As we have access to internet sources we decided to utilise these and present our work in this form. This has encouraged us to use different digital techniques such as slideshare, youtube, photography to make our work more engaging. Although still using high standard text in our ancillary texts to promote of Short Film, ‘Weightless’ this has proven our intellectual abilities as a group.
In our research and planning, we learnt from the Foundation Portfolio that this section of the coursework is crucial to go into as much detail as possible, this then gives you enough background to produce a successful film. This may have lacked in the Foundation portfolio but in the Advanced portfolio we were sure, to use our time well, and do as much research and planning possible. Specifically looking into the analysis of successful short films to give us a good idea about what the audience enjoys and idea/conventions that we needed to include. This then relates to real media texts, which we needed to research and provide knowledge of on our blog. These then guided and influenced our choices and techniques, for example analysing documentaries, or short films that tries to convey and achieve a specific meanings. We decided that the best way to connect with our audience was looking into serious subjects and content that may prompt emotions. This would make our film memorable by also we would make the audience more aware and more educated in the content. We finally chose to produce our Short film about the relevant subject Eating disorders. After analysing Short films like ‘Offside’ and ’10 minutes’ which also produce emotions for the audience, we decided that these were the most successful and memorable. They also gave us ideas for narrative, lighting, sound, mise en scene, film style, genre, character representations, and editing ect. Specifically sound, we used slow, emotional non diagetic sound; we also wanted to make our documentary personal and intimate. To achieve this, the narrator talked to the camera in a casual style, and also to the interviewees in this style. They sat quite close to each other also, as this is a personal subject we thought this would make the subject feel more comfortable talking about their experiences. Our target audience are young and educated. Therefore the people we interviewed were also young and intellectual. This achieved audience inclusivity and made them relatable. After looking on the website ‘find your tribe’ this gave us further incite into what our audience enjoys and is interested in. such as fashion and technology, which we tried to convey within our film. Conventions such as various shot types, to keep our audience interested, also we found music very important, we used typical conventions such as music relating to the mood and emotion of the film. Our media product challenges previous documentaries about eating disorders, mainly by acknowledging male and female sufferers. In the past there have been very few documentaries on male eating disorders despite the well known fact that 1 in 10 eating disorder patients are male, recent figures have even shown it could be closer to 1 in 7. In previous years there has only been one real documentary highlighting male anorexia and that was BBC3’s “I’m A Boy Anorexic”. Other than that in documentaries males are barely ever mentioned. Although it was not our main focus we still wanted to aim at highlighting the issue and help appeal to a broader audience. Unfortunately we were not able to find a willing male participant to take part in the interviews; however we did include statistics of male eating disorders. We also carried out interviews with male participants on their views and opinions on eating disorders. We have used the typical media convention of on the street interviews intertwined with set up interviews. After watching other documentaries it showed that having a variety of different people gave a much wider range of responses.
We researched many different short films to decide what forms and conventions were for the most part successful. We chose the Genre ‘documentary’ as they commonly give you different outlooks and opinions into different media subjects. We decided to include, interviews with patients that have suffered or are suffering with an eating disorder, to give incite and detail into the subject. To give the audience perspective we included stats conveyed through a voiceover to increase audience inclusivity. Also using group opinions with people not suffering with an eating disorder this would give a non bias opinion and different intellectual responses. As this was a difficult genre to relate to a narrative theory, but we structured it, so it could be followed, at the start introducing it, then gradually introducing it through opinions, then at the ending credits we showed how the patients are doing now to give the audience closure and understanding. We represented our subjects as ‘normal’ people to reduce stigmas and stereotypes, this could possibility also make the audience sympathetic.
Our ancillary tasks, we feel had a successful and effective relation to our main feature. The title ‘Weightless’ is catchy, memorable and relevant. Then the poster is a picture of someone standing ona scale, which expresses the theme of being weight conscious, and being the main image on our poster this then expresses the importance of weight and image that our patients feel is high, this then passes on this particular message to our audience. It also gives our audience an idea of what our film and whether it interests them as of course everyone has their own opinions. Our magazine review for Empire Magazine then gives further incite into the plot of our film and what it is about. We also put a still frame of our film into this review, to make it more pleasing to the eye and more attention ‘grabbing’. The ancillary are proved most effective together as they both have different effects on the viewer, and together, we think promote our film most effectively, which is important so people view our film.
For our group getting audience feedback was really interesting and it made us aware of what we did well and what we achieved compared with what they thought we could have improved on or what they thought wasn’t particularly effective. Looking through the comments, we found out that people did become more aware of eating disorders, which was one of our more important aims; to increase awareness. They also thought the personal style of it also created further meaning and effectiveness. It also showed that they formed a bond and could identify with them. Our criticism was taken as constructive as our audience main concern was some camera movements were shaky and in particular parts of the film sound was in issue; which we found hard to avoid.
We used many different media technologies, as mentioned before, but during our filming process, we thought the best way to produce a successful film was to use a good quality hand-held camera and attaching to a tri-pod to avoid unnecessary movements, and also incorporating a podcast in our film. For editing we used Adobe Premiere CS4, as this was available and convenient for our group, and we also have experience with it from our Foundation Portfolio. For our ancillary tasks Photoshop was used on the poster, and Microsoft word for the magazine review. Using this range of different technologies it produced a variety of media texts to present on our blog.
On the whole, we are happy as a group with our production and ancillary tasks as the majority of our feedback was positive and we seemed to achieve what we set out to. There are, of course improvements that could be made especially in our production such as sound and camera movements. Overall we are pleased with what we achieved and learnt throughout working on our Foundation and Advanced Portfolios.
After completing the Foundation Portfolio, we have transferred and developed the skills learnt to our Advanced Portfolio. Specifically on creativity and digital technology; as in our Foundation Portfolio which was shown in a folder, just using mainly images and text we found that this wasn’t as effective as it would have been on a blog for instance. As we have access to internet sources we decided to utilise these and present our work in this form. This has encouraged us to use different digital techniques such as slideshare, youtube, photography to make our work more engaging. Although still using high standard text in our ancillary texts to promote of Short Film, ‘Weightless’ this has proven our intellectual abilities as a group.
In our research and planning, we learnt from the Foundation Portfolio that this section of the coursework is crucial to go into as much detail as possible, this then gives you enough background to produce a successful film. This may have lacked in the Foundation portfolio but in the Advanced portfolio we were sure, to use our time well, and do as much research and planning possible. Specifically looking into the analysis of successful short films to give us a good idea about what the audience enjoys and idea/conventions that we needed to include. This then relates to real media texts, which we needed to research and provide knowledge of on our blog. These then guided and influenced our choices and techniques, for example analysing documentaries, or short films that tries to convey and achieve a specific meanings. We decided that the best way to connect with our audience was looking into serious subjects and content that may prompt emotions. This would make our film memorable by also we would make the audience more aware and more educated in the content. We finally chose to produce our Short film about the relevant subject Eating disorders. After analysing Short films like ‘Offside’ and ’10 minutes’ which also produce emotions for the audience, we decided that these were the most successful and memorable. They also gave us ideas for narrative, lighting, sound, mise en scene, film style, genre, character representations, and editing ect. Specifically sound, we used slow, emotional non diagetic sound; we also wanted to make our documentary personal and intimate. To achieve this, the narrator talked to the camera in a casual style, and also to the interviewees in this style. They sat quite close to each other also, as this is a personal subject we thought this would make the subject feel more comfortable talking about their experiences. Our target audience are young and educated. Therefore the people we interviewed were also young and intellectual. This achieved audience inclusivity and made them relatable. After looking on the website ‘find your tribe’ this gave us further incite into what our audience enjoys and is interested in. such as fashion and technology, which we tried to convey within our film. Conventions such as various shot types, to keep our audience interested, also we found music very important, we used typical conventions such as music relating to the mood and emotion of the film. Our media product challenges previous documentaries about eating disorders, mainly by acknowledging male and female sufferers. In the past there have been very few documentaries on male eating disorders despite the well known fact that 1 in 10 eating disorder patients are male, recent figures have even shown it could be closer to 1 in 7. In previous years there has only been one real documentary highlighting male anorexia and that was BBC3’s “I’m A Boy Anorexic”. Other than that in documentaries males are barely ever mentioned. Although it was not our main focus we still wanted to aim at highlighting the issue and help appeal to a broader audience. Unfortunately we were not able to find a willing male participant to take part in the interviews; however we did include statistics of male eating disorders. We also carried out interviews with male participants on their views and opinions on eating disorders. We have used the typical media convention of on the street interviews intertwined with set up interviews. After watching other documentaries it showed that having a variety of different people gave a much wider range of responses.
We researched many different short films to decide what forms and conventions were for the most part successful. We chose the Genre ‘documentary’ as they commonly give you different outlooks and opinions into different media subjects. We decided to include, interviews with patients that have suffered or are suffering with an eating disorder, to give incite and detail into the subject. To give the audience perspective we included stats conveyed through a voiceover to increase audience inclusivity. Also using group opinions with people not suffering with an eating disorder this would give a non bias opinion and different intellectual responses. As this was a difficult genre to relate to a narrative theory, but we structured it, so it could be followed, at the start introducing it, then gradually introducing it through opinions, then at the ending credits we showed how the patients are doing now to give the audience closure and understanding. We represented our subjects as ‘normal’ people to reduce stigmas and stereotypes, this could possibility also make the audience sympathetic.
Our ancillary tasks, we feel had a successful and effective relation to our main feature. The title ‘Weightless’ is catchy, memorable and relevant. Then the poster is a picture of someone standing ona scale, which expresses the theme of being weight conscious, and being the main image on our poster this then expresses the importance of weight and image that our patients feel is high, this then passes on this particular message to our audience. It also gives our audience an idea of what our film and whether it interests them as of course everyone has their own opinions. Our magazine review for Empire Magazine then gives further incite into the plot of our film and what it is about. We also put a still frame of our film into this review, to make it more pleasing to the eye and more attention ‘grabbing’. The ancillary are proved most effective together as they both have different effects on the viewer, and together, we think promote our film most effectively, which is important so people view our film.
For our group getting audience feedback was really interesting and it made us aware of what we did well and what we achieved compared with what they thought we could have improved on or what they thought wasn’t particularly effective. Looking through the comments, we found out that people did become more aware of eating disorders, which was one of our more important aims; to increase awareness. They also thought the personal style of it also created further meaning and effectiveness. It also showed that they formed a bond and could identify with them. Our criticism was taken as constructive as our audience main concern was some camera movements were shaky and in particular parts of the film sound was in issue; which we found hard to avoid.
We used many different media technologies, as mentioned before, but during our filming process, we thought the best way to produce a successful film was to use a good quality hand-held camera and attaching to a tri-pod to avoid unnecessary movements, and also incorporating a podcast in our film. For editing we used Adobe Premiere CS4, as this was available and convenient for our group, and we also have experience with it from our Foundation Portfolio. For our ancillary tasks Photoshop was used on the poster, and Microsoft word for the magazine review. Using this range of different technologies it produced a variety of media texts to present on our blog.
On the whole, we are happy as a group with our production and ancillary tasks as the majority of our feedback was positive and we seemed to achieve what we set out to. There are, of course improvements that could be made especially in our production such as sound and camera movements. Overall we are pleased with what we achieved and learnt throughout working on our Foundation and Advanced Portfolios.
Sunday, 5 December 2010
Audience Research
How ‘Slumdog Millionaire’ engages their audience through marketing techniques:
Through the use of viral marketing, as this increases awareness of the film through, word of mouth, or via the internet, e-mail or social networking sites. This is mainly meant to achieve high product sales as marketing itself can be just as expensive as producing the film. Pathé focused on online marketing, which then produced technological convergence. Particularly search marketing, as niche audiences were targeted. They successfully drove online traffic to their marketing websites, Pathé worked with ‘tug’ to create online awareness through; Google, they had banners across the website, trailer ads and many other advertising techniques online. The film beat all UK box office records.
Mind Map exploring how our target audience may use the media. Using these ideas, we can decide how we want to advertise our film through the use of media. To build on these ideas, we will create questionnaire and videos asking our audience 'how they consume media'.
i think questionnaires are the best way to gain audience research, because its easy and cheap to make. You can write them in as much depth as you need, and can improve its accuracy by asking a larger amount of people.
1. Gender: female male
2. Age: under 15 16-20 20-25 25-30 30+
3. Race: (if no objection?)
4. Where do you live?
5. Do you like Documentaries?
6. Which of the following topics would interest you most:
Nature
History
Real life
Health
Family
Celebrities
Food
Culture
Religion
None of the above
7. What persuades you to go to watch a documentary?
8. Do you watch documentaries for entertainment, knowledge, or both?
9. Which one is of most importance in a documentary:
Soundtrack
Presenter
Script/dialogue
Realism
Cinematography
Topic
10. What is your favourite ending:
Cliff hanger
Sad conclusion
Happy conclusion
Candidate 1:1. female
2. 16-20
3. White British
4. London
5. yes
6. Health
7. Trailers
8. Both
9. Presenter
10. Happy conclusion
Candidate 2:1. male
2. 20-25
3. Italian
4. Brighton
5.yes
6. History
7. Reviews in magazines and adverts
8. Knowledge
9. Topic
10. Happy conclusion
Candidate 3:1. Male
2. 30+
3. Asian
4. Oxfordshire
5. yes
6. Real life
7. Peer pressure
8. Both
9. Topic and Realism
10. Cliff hanger
We found the questionnaire very useful we asked about 20 people of varying ages but I only decided to show these because are within my target audience and their answers seemed most useful. The first 4 questions are just general to work out if they are my target audience or not.
The 5th question shows if I should continue quizzing them or not because obviously if they don’t watch documentaries they wont be able to answer the following questions to any degree of usefulness. The next 5 questions are the ones we studied and took into account when creating our documentary. They were useful in telling us what it should contain and what it shouldn’t. like it should be entertaining as well as educational and most people don’t like sad conclusions.
I looked at the website www.findyourtribe.co.uk, where I answered questions relating to our target audience. This could give us further incite into what interests our target audience
My Target Audience
In marketing and advertising, a target audience, is the primary group of people that something, is aimed at. A target audience can be people of a certain age group, gender, status etc. Target Audiences focus on different groups for example Adults, teens and children. Target markets differ in size, assortment, geographic scale, locality, types of communities, and in the different types of merchandise sold. My Chosen Target Audience is young people aged between 16-25 because this age range is most profitable. Other groups, although not the main focus, may also be interested. Although the 16-25 audience isn’t the richest, out of all the different age groups they usually spend the most money on films. Because they don’t have so many bills or family things etc to spend it on.
My chosen audience consumes media mostly through Magazines, TV, Cinema, Youtube and Internet. so the best way to distribute my product is through these media forms to enable my target audience to view my film easily and utilising technology.
Maslow’s Hierarchy of Needs
An interpretation of Maslow's hierarchy of needs, is represented as a pyramid with the less important needs at the top. Maslow's hierarchy of needs is a theory in psychology, by Abraham Maslow in his 1943.
Maslow studied what he called exemplary people such as Albert Einstein, Jane Addams, Eleanor Roosevelt, and Frederick Douglass rather than mentally ill or neurotic people as he felt the person had to be well to give him correct results
Uses and Gratification theory
During the 1960s, as the first generation to grow up with television became grown ups, it became increasingly apparent to media theorists that audiences made choices about what they did when consuming texts. Far from being a passive mass, audiences were made up of individuals who actively consumed texts for different reasons and in different ways. In 1948 Lasswell suggested that media texts had the following functions for individuals and society:
-surveillance
-correlation
-entertainment
-cultural transmission
Researchers Blulmer and Katz expanded this theory and published their own in 1974, stating that individuals might choose and use a text for the following purposes (ie uses and gratifications):
-Diversion: escape from everyday problems and routine.
-Personal Relationships: using the media for emotional and other interaction, eg)
substituting soap operas for family life
-Personal Identity: finding yourself reflected in texts, learning behaviour and values from
texts
-Surveillance: Information which could be useful for living e.g.) weather reports, financial
news, holiday bargains
Socio-Economics
socio-economics refers broadly to the "use of economics in the study of society." More narrowly, contemporary practice considers behavioural interactions of individuals and groups through social capital and social "markets" and the formation of social norms. In the end, it studies the relation of economics to social values.
A Upper / Middle Class
B Middle Class
C1 Lower Middle Class
C2 Skilled Working Class
D Other Working Class
E Lowest Level of Subsistence
F1 Large Farmers (50+ acres)
F2 Small Farmers (50- acres)
My chosen target audience would be Lowest level of subsistence (E), because most of them would be in school or university, and wouldn’t have a full time job. The implications of this is that they would be very careful about spending money as they are on a tight budget, so this makes the advertisements and products “status” very important so they think its worth spending their money on.
The hypodermic syringe
There have been many theories formed over the years on how the media work on the mass audience. The simplest theory to understand is the hypodermic syringe. This has been very popular with many people who fear the effects of media on them and, or the population.
The theory is a syringe that injects ideas, attitudes and beliefs into the audience who is seen as a powerless mass with little choice but to be influenced. an example of this is you watch something violent, you may then do something violent, influenced by it.
Problem: not all people are easily influenced. some people might see violence on TV and think its awful and think they never want to do anything violent.
The Culmination Theory
This theory is that any one media text does not have too much effect although, over a long period of time watching violence would cause less sensitivity to violence. The same would occur with watching women being mistreated in soaps would then make you less concearned about it in real life, you would see it as normal because you became used to it over time.
Problem: if the person in question is strong minded enough in their veiws then seeing something wrong being done repetitively would if anything only strengthen their veiws on the matter. For example black rights - seeing blacks being discriminated against on tv or real life didnt weaken their views on the subject.
The two step flow
This is the idea that we will be likely to discuss our experience of the media with others and if we respect and listen to their opinion, we will perhaps be more strongly affected by it. These people according to the theory are called opinion leaders.
This is a mind map of my target audience showing the colours, products, brands, celebrities and music that they like. I also surrounded my mind map with real products, such as ipod, nail varnish, make-up testers and perfumes.
Through the use of viral marketing, as this increases awareness of the film through, word of mouth, or via the internet, e-mail or social networking sites. This is mainly meant to achieve high product sales as marketing itself can be just as expensive as producing the film. Pathé focused on online marketing, which then produced technological convergence. Particularly search marketing, as niche audiences were targeted. They successfully drove online traffic to their marketing websites, Pathé worked with ‘tug’ to create online awareness through; Google, they had banners across the website, trailer ads and many other advertising techniques online. The film beat all UK box office records.
Mind Map exploring how our target audience may use the media. Using these ideas, we can decide how we want to advertise our film through the use of media. To build on these ideas, we will create questionnaire and videos asking our audience 'how they consume media'.
i think questionnaires are the best way to gain audience research, because its easy and cheap to make. You can write them in as much depth as you need, and can improve its accuracy by asking a larger amount of people.
1. Gender: female male
2. Age: under 15 16-20 20-25 25-30 30+
3. Race: (if no objection?)
4. Where do you live?
5. Do you like Documentaries?
6. Which of the following topics would interest you most:
Nature
History
Real life
Health
Family
Celebrities
Food
Culture
Religion
None of the above
7. What persuades you to go to watch a documentary?
8. Do you watch documentaries for entertainment, knowledge, or both?
9. Which one is of most importance in a documentary:
Soundtrack
Presenter
Script/dialogue
Realism
Cinematography
Topic
10. What is your favourite ending:
Cliff hanger
Sad conclusion
Happy conclusion
Candidate 1:1. female
2. 16-20
3. White British
4. London
5. yes
6. Health
7. Trailers
8. Both
9. Presenter
10. Happy conclusion
Candidate 2:1. male
2. 20-25
3. Italian
4. Brighton
5.yes
6. History
7. Reviews in magazines and adverts
8. Knowledge
9. Topic
10. Happy conclusion
Candidate 3:1. Male
2. 30+
3. Asian
4. Oxfordshire
5. yes
6. Real life
7. Peer pressure
8. Both
9. Topic and Realism
10. Cliff hanger
We found the questionnaire very useful we asked about 20 people of varying ages but I only decided to show these because are within my target audience and their answers seemed most useful. The first 4 questions are just general to work out if they are my target audience or not.
The 5th question shows if I should continue quizzing them or not because obviously if they don’t watch documentaries they wont be able to answer the following questions to any degree of usefulness. The next 5 questions are the ones we studied and took into account when creating our documentary. They were useful in telling us what it should contain and what it shouldn’t. like it should be entertaining as well as educational and most people don’t like sad conclusions.
I looked at the website www.findyourtribe.co.uk, where I answered questions relating to our target audience. This could give us further incite into what interests our target audience
My Target Audience
In marketing and advertising, a target audience, is the primary group of people that something, is aimed at. A target audience can be people of a certain age group, gender, status etc. Target Audiences focus on different groups for example Adults, teens and children. Target markets differ in size, assortment, geographic scale, locality, types of communities, and in the different types of merchandise sold. My Chosen Target Audience is young people aged between 16-25 because this age range is most profitable. Other groups, although not the main focus, may also be interested. Although the 16-25 audience isn’t the richest, out of all the different age groups they usually spend the most money on films. Because they don’t have so many bills or family things etc to spend it on.
My chosen audience consumes media mostly through Magazines, TV, Cinema, Youtube and Internet. so the best way to distribute my product is through these media forms to enable my target audience to view my film easily and utilising technology.
Maslow’s Hierarchy of Needs
An interpretation of Maslow's hierarchy of needs, is represented as a pyramid with the less important needs at the top. Maslow's hierarchy of needs is a theory in psychology, by Abraham Maslow in his 1943.
Maslow studied what he called exemplary people such as Albert Einstein, Jane Addams, Eleanor Roosevelt, and Frederick Douglass rather than mentally ill or neurotic people as he felt the person had to be well to give him correct results
Uses and Gratification theory
During the 1960s, as the first generation to grow up with television became grown ups, it became increasingly apparent to media theorists that audiences made choices about what they did when consuming texts. Far from being a passive mass, audiences were made up of individuals who actively consumed texts for different reasons and in different ways. In 1948 Lasswell suggested that media texts had the following functions for individuals and society:
-surveillance
-correlation
-entertainment
-cultural transmission
Researchers Blulmer and Katz expanded this theory and published their own in 1974, stating that individuals might choose and use a text for the following purposes (ie uses and gratifications):
-Diversion: escape from everyday problems and routine.
-Personal Relationships: using the media for emotional and other interaction, eg)
substituting soap operas for family life
-Personal Identity: finding yourself reflected in texts, learning behaviour and values from
texts
-Surveillance: Information which could be useful for living e.g.) weather reports, financial
news, holiday bargains
Socio-Economics
socio-economics refers broadly to the "use of economics in the study of society." More narrowly, contemporary practice considers behavioural interactions of individuals and groups through social capital and social "markets" and the formation of social norms. In the end, it studies the relation of economics to social values.
A Upper / Middle Class
B Middle Class
C1 Lower Middle Class
C2 Skilled Working Class
D Other Working Class
E Lowest Level of Subsistence
F1 Large Farmers (50+ acres)
F2 Small Farmers (50- acres)
My chosen target audience would be Lowest level of subsistence (E), because most of them would be in school or university, and wouldn’t have a full time job. The implications of this is that they would be very careful about spending money as they are on a tight budget, so this makes the advertisements and products “status” very important so they think its worth spending their money on.
The hypodermic syringe
There have been many theories formed over the years on how the media work on the mass audience. The simplest theory to understand is the hypodermic syringe. This has been very popular with many people who fear the effects of media on them and, or the population.
The theory is a syringe that injects ideas, attitudes and beliefs into the audience who is seen as a powerless mass with little choice but to be influenced. an example of this is you watch something violent, you may then do something violent, influenced by it.
Problem: not all people are easily influenced. some people might see violence on TV and think its awful and think they never want to do anything violent.
The Culmination Theory
This theory is that any one media text does not have too much effect although, over a long period of time watching violence would cause less sensitivity to violence. The same would occur with watching women being mistreated in soaps would then make you less concearned about it in real life, you would see it as normal because you became used to it over time.
Problem: if the person in question is strong minded enough in their veiws then seeing something wrong being done repetitively would if anything only strengthen their veiws on the matter. For example black rights - seeing blacks being discriminated against on tv or real life didnt weaken their views on the subject.
The two step flow
This is the idea that we will be likely to discuss our experience of the media with others and if we respect and listen to their opinion, we will perhaps be more strongly affected by it. These people according to the theory are called opinion leaders.
This is a mind map of my target audience showing the colours, products, brands, celebrities and music that they like. I also surrounded my mind map with real products, such as ipod, nail varnish, make-up testers and perfumes.
Shooting Schedule/Script
Narrator: In this documentary we are going to take a special look and view at the very relevant and serious issue of Eating Disorders. Let’s take a look at peoples various opinions on the matter...
[Music slowly fades in]
[Close-up shot of each member of the public]
[Music fades out]
Actors :( each actor gives a brief description individually answering the questions)
[Statistics appear on screen in front of an establishing shot of all the people that were interviewed]
Narrator: a shocking 1.1 million people in the UK alone are affected by an eating disorder, also that females are 10 times more likely than males to be affected by an eating disorder and that only 25% of women are happy with their weight. Pressures from the media endorse this as 91% felt it was bad that the media always portray so-called perfect women.
Narrator: Before we take a closer look, at [states names of patients] we decided to go and ask the public a few questions about the subject and see if we can get a few different views
[LS of narrator walking into town]
[Tracking the Narrator]
Narrator: Can you spare a few minutes to participate in our documentary?
Person 1: ?
Questions that the narrator is going to ask the public:
1. Do you have much knowledge on the subject of eating disorders?
2. Do you know anyone that has been affect by an eating disorder?
3. Do you have a view on eating disorders?
4. What do you think is the meaning of an eating disorder is?
5. What comes to mind when someone mentions an eating-disorder?
6. What do you think are the causes of an eating disorder?
[MS of narrator]
Narrator: Sums up findings of the public interviews
Questions to ask the patients
1. What was your lowest point?
2. What made you admit to yourself that you had a problem?
3. How is your relationship with food now?
4. What was your lowest weight?
5. When did you really start recovering?
6. How did it start?
7. What helped you through it, why didn’t you just give up?
8. How long have you been diagnosed for?
[LS of the patients walking away together]
[Music slowly fades in]
[Close-up shot of each member of the public]
[Music fades out]
Actors :( each actor gives a brief description individually answering the questions)
[Statistics appear on screen in front of an establishing shot of all the people that were interviewed]
Narrator: a shocking 1.1 million people in the UK alone are affected by an eating disorder, also that females are 10 times more likely than males to be affected by an eating disorder and that only 25% of women are happy with their weight. Pressures from the media endorse this as 91% felt it was bad that the media always portray so-called perfect women.
Narrator: Before we take a closer look, at [states names of patients] we decided to go and ask the public a few questions about the subject and see if we can get a few different views
[LS of narrator walking into town]
[Tracking the Narrator]
Narrator: Can you spare a few minutes to participate in our documentary?
Person 1: ?
Questions that the narrator is going to ask the public:
1. Do you have much knowledge on the subject of eating disorders?
2. Do you know anyone that has been affect by an eating disorder?
3. Do you have a view on eating disorders?
4. What do you think is the meaning of an eating disorder is?
5. What comes to mind when someone mentions an eating-disorder?
6. What do you think are the causes of an eating disorder?
[MS of narrator]
Narrator: Sums up findings of the public interviews
Questions to ask the patients
1. What was your lowest point?
2. What made you admit to yourself that you had a problem?
3. How is your relationship with food now?
4. What was your lowest weight?
5. When did you really start recovering?
6. How did it start?
7. What helped you through it, why didn’t you just give up?
8. How long have you been diagnosed for?
[LS of the patients walking away together]
Planning Frame
| Characters | Predominantly female, some male. Recovering eating disorder patients. Who will be in film, and purpose: Those who have experienced eating disorders will feature and tell of their journeys, what led to it, what got them through it etc. As to evoke emotion, inform audience of what’s behind eating disorders, and to show how the smaller things mean so much more. |
| Setting | Some filming would have to be done on the street to film those not affected by eating disorders to make it more casual. Filming of the E.D interviews could be in any room, as long as it had the same backdrop. It would be a bit impractical to film on the street so perhaps we could take the random interviewees into one of the rooms for a more practical filming location. |
| Events | The narrative will consist of a silent narrator and questions shall just appear on the screen, to make it seem more personal, or a one on one interview with the interviewer being behind the camera. The film will start on an introduction with random people being asked what does the word “it” mean to them, and then develop to what the word means to those affected by eating disorders. It will develop by showing how such a small thing taken for granted can mean and be so much more for another person. |
| Problem | Eating disorders and people who suffer with it. |
| Resolution | The ending will conclude on returning to ask other people what the word “it” means to them, and then contrast it with those who it does affect. |
| Conclusion | How they are now - what they expect of the future |
Synopsis
The narrative will consist of a silent narrator and questions will appear on the screen, to make the film seem more personal. At the beginning it sets up the documentary with the interviewer talking about eating disorders on a normal street surrounded by average people. Then it will lead on to random people being asked what does the word “it” (what sufferers refer to their eating disorder as) mean to them, and then develop to what the word means to those affected by eating disorders. It next develops by showing how such a small thing which most of us take for granted, e.g. eating can mean and be so much more to another person.Then they introduce the place where people go for help. They continue the exploration by talking to the people there and then sufferers who tell of their journeys. The Interviews are the most important events in the film. The ending will conclude on returning to ask other people what the word “it” means to them, and then contrast it with those who it does affect. To conclude the interviewer asks about their thoughts on life now and the future as they see it.
Shot list
- Establishing shot
- Wide shot
- Extreme long shot
- Long shot
- Mid shot
- Close up
- Extreme close up
- Two person shot
- Over the shoulder
- Point of view shot
The town review by Empire magazine
This article for Empire magazine is about the town, film. It has a big image with a large font saying the name “The Town” in capitals. Both of these features grab the audience’s attention and suck them in. The images used back up what the text is saying and stops it from looking dull.
The text is clearly written for film lovers as it links in other films with similarities (the other film Affleck produced) expecting the reader to know of them, without explanation or description. The review is positive and cheerful and is clearly written by a Ben Affleck fan. It state the genre and some of the plot with quotes weaved in when relevant to the film. It shows quotes from a short interview with Jeremy Runner one of the cast members to finish.
The images all contain a small sentence explaining the picture so its clear to someone who hasn’t watched the film. It’s obviously written to persuade its audience to watch the film as it shows it in a very positive light.
The magazine shows good quotes in bold so it makes more of an impression on the reader. The colours highlight important features to make them stand out it also makes the whole page look more interesting to the reader
Winters Bone reviewed by The Times Culture Magazine
The purpose of a magazine review is to tell future audiences about the film, its release date and to persuade them to see it. the types of magazine reviews exist are positive/negative. The review is laid out fairly simply in mainly black and white, with a small amount of blue and red. It has a page number at the bottom corner of the page, but apart from that its only about the film, with no magazine references at all. This probably because it comes with The Times newspaper which contains all of its Institutional references. The ratio on this piece is half text and half showing an image from the film. The target audience for this magazine would be middle to upper class people with a good education. The mode of address targets its particular audience targeted, by speaking to them in a complex and intelligent way. The film Winters Bone, looks very serious and complex which will compliment the magazines target audience. This magazine review uses a variety of writing styles, to keep it’s intelligent audience entertained.
Cemetery Junction reviewed by Empire Magazine
This review has a nice layout, with a large use of colour when appropriate to brighten up the page. The colours it uses are yellow and blue which contrast so have an attention grabbing quality, the are also quite cheerful colours which aren’t gender specific, which reflects their wide audience of both genders. It has a page number at the bottom corner of the page along with the magazines name and date of issue. The page shows a picture from the film covering half the page and text covering the other half. The writing styles are used are quite simple and to the point, clearly written for people who have an interest in media products. The image used from the film shows some of the characters and it also has some writing explaining the picture. The obvious conventions of a magazine review it uses are the star rating at the end of the text and quotes from the film written in bold.
Audience Feed Back
1. Was the meaning/aim of the film obvious?
I felt the film highlighted the lack of awareness around eating disorders and how the younger people interviewed had little to say on the subject.
The film being based on eating disorders clearly was trying to raise awareness of it. It also showed the lack of knowledge most people in the film had of eating disorders.
Weightless made me realise how little awareness I have of eating disorders, the message of the film was definitely effective for me.
2. What would you improve about the film?
The sound was a little patchy in places. Background noise disrupts the interviews a bit.
The sound quality varied throughout the film, perhaps more male opinions would make it more effective.
I liked the film as it was, perhaps a few less similar opinions but that couldn’t necessarily be helped.
3. Did you find the filming effective?
The close ups helped showed the emotion and sincerity of the interviews.
The variety of angles and steady shots definitely made the film look more professional.
There were very few parts of the film where the shots were shaky; this made it look of a higher standard.
4. What did you like about the film?
I liked how the film attempted some different viewpoints as opposed to other documentary style films.
The film was short but definitely effective with its message.
I liked how it had a personal impact on me and made me realise how uneducated I am on such subjects within mental health.
--- Viewer 1
--- Viewer 2
--- Viewer 3
I felt the film highlighted the lack of awareness around eating disorders and how the younger people interviewed had little to say on the subject.
The film being based on eating disorders clearly was trying to raise awareness of it. It also showed the lack of knowledge most people in the film had of eating disorders.
Weightless made me realise how little awareness I have of eating disorders, the message of the film was definitely effective for me.
2. What would you improve about the film?
The sound was a little patchy in places. Background noise disrupts the interviews a bit.
The sound quality varied throughout the film, perhaps more male opinions would make it more effective.
I liked the film as it was, perhaps a few less similar opinions but that couldn’t necessarily be helped.
3. Did you find the filming effective?
The close ups helped showed the emotion and sincerity of the interviews.
The variety of angles and steady shots definitely made the film look more professional.
There were very few parts of the film where the shots were shaky; this made it look of a higher standard.
4. What did you like about the film?
I liked how the film attempted some different viewpoints as opposed to other documentary style films.
The film was short but definitely effective with its message.
I liked how it had a personal impact on me and made me realise how uneducated I am on such subjects within mental health.
--- Viewer 1
--- Viewer 2
--- Viewer 3
Original Idea Generation
Idea Generation/ Development
Focus of film: Eating disorders
Main messages/themes: Theme of bringing meaning to the otherwise insignificant. Exploring beneath the surface of the everyday norms.
Characters: Predominantly female, some male. Recovering eating disorder patients.
Who will be in film, and purpose: Those who have experienced eating disorders will feature and tell of their journeys, what led to it, what got them through it etc. As to evoke emotion, inform audience of what’s behind eating disorders, and to show how the smaller things mean so much more.
Narrative structure: The narrative will consist of a silent narrator and questions shall just appear on the screen, to make it seem more personal, or a one on one interview with the interviewer being behind the camera. The film will start on an introduction with random people being asked what does the word “it” mean to them, and then develop to what the word means to those affected by eating disorders. It will develop by showing how such a small thing taken for granted can mean and be so much more for another person. The ending will conclude on returning to ask other people what the word “it” means to them, and then contrast it with those who it does affect.
Aesthetic style of film: Black and white, using irony to show not everything in life is black and white, and 2 dimensional.
Audience point of view: The audience are going to see the film from the interviewer’s point of view.
Time setting: The film shall be set in the present as it is a documentary, it shall however talk much about the past, and the interviewees prospective futures.
Target audience/ Appeal: The film will be targeted at an older audience perhaps 25+. The film wouldn’t be appropriate for a very young audience as it would contain mature themes and possible strong language. The film may appeal for teenagers but a younger audience may not be as interested or understand the concept of mental health as much as an older generation.
Location: Some filming would have to be done on the street to film those not affected by eating disorders to make it more casual. Filming of the E.D interviews could be in any room, as long as it had the same backdrop. It would be a bit impractical to film on the street so perhaps we could take the random interviewees into one of the rooms for a more practical filming location.
Techniques/inspirational ideas:
Editing techniques/impact
Skills:
Role distribution: The cast will consist of E.D patients and perhaps their friends/relatives and can be handpicked. The other cast such as the narrator will probably be one of our group and the random interviewees will be cast by random selection.
Focus of film: Eating disorders
Main messages/themes: Theme of bringing meaning to the otherwise insignificant. Exploring beneath the surface of the everyday norms.
Characters: Predominantly female, some male. Recovering eating disorder patients.
Who will be in film, and purpose: Those who have experienced eating disorders will feature and tell of their journeys, what led to it, what got them through it etc. As to evoke emotion, inform audience of what’s behind eating disorders, and to show how the smaller things mean so much more.
Narrative structure: The narrative will consist of a silent narrator and questions shall just appear on the screen, to make it seem more personal, or a one on one interview with the interviewer being behind the camera. The film will start on an introduction with random people being asked what does the word “it” mean to them, and then develop to what the word means to those affected by eating disorders. It will develop by showing how such a small thing taken for granted can mean and be so much more for another person. The ending will conclude on returning to ask other people what the word “it” means to them, and then contrast it with those who it does affect.
Aesthetic style of film: Black and white, using irony to show not everything in life is black and white, and 2 dimensional.
Audience point of view: The audience are going to see the film from the interviewer’s point of view.
Time setting: The film shall be set in the present as it is a documentary, it shall however talk much about the past, and the interviewees prospective futures.
Target audience/ Appeal: The film will be targeted at an older audience perhaps 25+. The film wouldn’t be appropriate for a very young audience as it would contain mature themes and possible strong language. The film may appeal for teenagers but a younger audience may not be as interested or understand the concept of mental health as much as an older generation.
Location: Some filming would have to be done on the street to film those not affected by eating disorders to make it more casual. Filming of the E.D interviews could be in any room, as long as it had the same backdrop. It would be a bit impractical to film on the street so perhaps we could take the random interviewees into one of the rooms for a more practical filming location.
Techniques/inspirational ideas:
Editing techniques/impact
Skills:
Role distribution: The cast will consist of E.D patients and perhaps their friends/relatives and can be handpicked. The other cast such as the narrator will probably be one of our group and the random interviewees will be cast by random selection.
Documentary Analysis
Documentary
Documentary is way of presenting factual material which spans film television, radio, theatre, and the press.
Documentary presents actual incidents and statements which can be tested against reality. Documentary has changed and developed throughout the history of film and tv, in tv it overlaps with categories such as currents affairs and news. In the history of film, the documentary offers an alternative to the fictional world created characters and clear narrative shape for film. QUOTE:the documentary is distinguished from the factual film by its socipolitical purpose. Great art can be an instrument for social influence and change. The documentary film does have this purpose. Unlike films with a fictional narrative, documentarys rarely are intended for entertainment only, they usually contain messages of educational, social and/or political importance.
Documentary films include: in the name of the father
Forms and conventions of a documentary
Documentary is way of speaking about the world. It cannot be tied down to specifics of character and storyline in the same way as a genre can. It is typified by:
· Natural lighting-to give a more authentic documentary feel to it-separates a documentary from Hollywood cinema
· Indistinct town
· Jerky camera movements-tripod sometimes not used
These forms and conventions can chage as new technologies are constantly being developed. The term ‘actuality’ is used to describe the shots of actual footage as they happened. The event would have taken place wether the camera was there or not. The term ‘fly on the wall’ filming is leaving the camera in an specific area for a length of time and the editing it later and incorporating it into the rest the documentary.
Film images are selected for their use in illustrating and evidencing an argument.
Voice over: the voice-over has a role of uncovering, solving a mystery and/or telling a story. It can be used to record thoughts, it can also be used by a narrator, who has specific knowledge and is shaing with the audience, it can have a ‘god-like’ quality to it.
Written text:the term documentary implies that what is presented is linked to written documents. Many use subtitles, reference to time and place, and the appearance with written documents in the frame.
Documentary is way of presenting factual material which spans film television, radio, theatre, and the press.
Documentary presents actual incidents and statements which can be tested against reality. Documentary has changed and developed throughout the history of film and tv, in tv it overlaps with categories such as currents affairs and news. In the history of film, the documentary offers an alternative to the fictional world created characters and clear narrative shape for film. QUOTE:the documentary is distinguished from the factual film by its socipolitical purpose. Great art can be an instrument for social influence and change. The documentary film does have this purpose. Unlike films with a fictional narrative, documentarys rarely are intended for entertainment only, they usually contain messages of educational, social and/or political importance.
Documentary films include: in the name of the father
Forms and conventions of a documentary
Documentary is way of speaking about the world. It cannot be tied down to specifics of character and storyline in the same way as a genre can. It is typified by:
· Natural lighting-to give a more authentic documentary feel to it-separates a documentary from Hollywood cinema
· Indistinct town
· Jerky camera movements-tripod sometimes not used
These forms and conventions can chage as new technologies are constantly being developed. The term ‘actuality’ is used to describe the shots of actual footage as they happened. The event would have taken place wether the camera was there or not. The term ‘fly on the wall’ filming is leaving the camera in an specific area for a length of time and the editing it later and incorporating it into the rest the documentary.
Film images are selected for their use in illustrating and evidencing an argument.
Voice over: the voice-over has a role of uncovering, solving a mystery and/or telling a story. It can be used to record thoughts, it can also be used by a narrator, who has specific knowledge and is shaing with the audience, it can have a ‘god-like’ quality to it.
Written text:the term documentary implies that what is presented is linked to written documents. Many use subtitles, reference to time and place, and the appearance with written documents in the frame.
Sunday, 17 October 2010
Short Film Analysis
10 minutes
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Poster Research
The characters are pictured in comedic poses, which are very cheesy and obvious, not using much subtlety anywhere. It uses bright contrasting colours throughout, black/white, blue/orange – cheerful colours. The title is quite comedic as it has Mike Myers head as the O in LOVE, the type is white with an orange outline in bold bubble writing. “His karma is huge” is the quote written along the bottom of the image, obvious innuendo, and tells the themes of the film and the kind of comedy used. Famous people’s names who are in the film are written largely to persuade the audience to see it. Its audience would consist of teenagers young adults and fans of the characters involved. Religious shapes are carefully used along the top of the image there is a wiggly line made to look like the top of a cathedral.
This film is from the horror genre so uses a cold dark and scary colour scheme of blue, black, purple, grey and white. The main characters are sitting at the front of the image looking scared, huddled together for safety and support. The city is behind them distorted and in dark scary colours for dramatic effect. The quote from the film is “we’ve sensed it. We’ve seen the signs. And now... it’s happening.” This suggests the mystery in the film and makes the audience want to know more. The typography used is thin white and very simplistic. The white contrasts against the black behind it and brings the poster together by reflecting the whiteness in the background. The credits, institution and certificate is all listed below in white type. The image used shows the films genre themes, characters and setting i think its a good picture to choose to represent the film, and should attract its audience well. Its audience would be fans of horror films, most ages apart from children as they might find it too scary.
The main image is a black and white, medium shot of what is assumed to be the main character in the film, played by Matt Damon. The films title and other writing has been placed on his shoulder. The typography is in white and a greenish yellow which stands out against the black of his t-shirt. This colour scheme suggests the film is serious and aimed at a male audience. The title is bold and in capital letters so it makes an impact. All the credits, Certificate and its institutional reference are listed in small type below the title and films quote. “Chief Warrant officer Roy Miller is done with following orders” this use of language sounds quite common and masculine as though its said by a strong and assertive character. Its target audience would probably be male and people who are fans of the action thriller hybrid genre.
“The greatest fairytale never told” is how the film describes itself. This description connotes an unrealistic narrative with a happy ending, and “never told” suggests it might be a bit quirky and untraditional. The colour scheme used is very bright in clashing colours to grab attention. The main image is very bold and mythical, with an ogre, a Dragon, a donkey and a princess, with a bright blue sky, fairytale castle and fire in the background. The title is creative and unusual and reflects who is assumabley the main character. The main image reflects the film by showing the characters, setting, themes and hilarity present in the film. It’s target audience would probably be children and families who like fairytales or animated films with comedy.
The main image in this poster is of Hogwarts castle under attack crumbling and flaming into the bleak sky. “It all ends here” is written in script at the top of the picture in illuminated in white against the dark sky behind. The colours used suggest death and hopelessness, although the light in the horizon could suggest the ending might not be as bleak as first assumed? The title is written in old fashioned style 3D type “HP7” Then in smaller typography below “Part 1” and then “Part 2” either side of the P’s tail which is in a zigzag. The credits and institutional references and release date are all listed at the bottom of the poster in the same typography style used above, to great effect. The main image reflects the film by showing the audience a glimpse of what’s to come in the films climax without giving away the plot its also a very intriguing and mysterious image that makes you want to know more. It’s target audience would be children teenagers and some adults.
It’s advertised as a traditional chick flick, attractive man, pretty woman playfully romantic pose with a girly colour choice. It has a basic layout which looks very effective in its simplicity. It has an extremely feminine colour scheme of white, pink and black which would be eye catching for passers by. the main image suggests romance and reveal its genre as a romantic comedy. It’s title is very bold and pink the font is sideways which makes the poster as a whole aesthetically pleasing. “She walked off the street, into his life and stole his heart.” is how the film is described, which builds on its romantic and happy themes. The main image reflects the film by showing the famous actors involved along with both their names written in black above he films title. Its target audience would be women, teenagers and adults.
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